MGTV has recently completed the deployment of its own blockchain. The blockchain is initially named Guangmang chain, which adopts TBFT consensus algorithm, and will launch a digital collection platform based on Guangmang chain in mid March. MGTV is backed by Hunan Radio and television, which is also the first time that enterprises with chinese state-owned background have been deeply involved in the digital collection platform business. As a MGTV with many drama integrated IP, its digital collection must include its IP. In addition, MGTV will also accept the authorization of other IP partners to maintain a certain openness of the platform. It is reported that the digital collection platform launched this time is temporarily embedded in MGTV and Xiaomang e-commerce. Users who buy the first batch of digital collections will also get some special rights and interests, which may be reflected in the identification of avatars and the linkage with business in the future.
MGTV, launched in April 2014, is a new media audio-visual comprehensive communication service platform in China, which takes audio-visual interaction as the core, integrates network characteristics and TV characteristics, and realizes “multi screen in one” independent broadcasting, cross screen and self-made. At the same time, it is also the only Internet video platform under Hunan Radio and television in China. In 2017, MGTV turned losses into profits and took the lead in realizing a profit of 489 million in China’s video industry. In June 2018, the major asset restructuring of “Happy-Buy” was officially approved. MGTV, as one of the “dual core drive” strategic subjects of Hunan Radio and television, packaged with MG mutual entertainment, Tianyu media, MG film and television and MG entertainment, and officially became the first state-controlled video platform for domestic A shares. In July of the same year, “Happy-Buy” officially changed its name to “MG hypermedia”. MGTV is operated by Hunan happy sunshine interactive entertainment media Co., Ltd. (hereinafter referred to as “happy sunshine”), which has been rated as one of the top 100 Internet enterprises in China for five consecutive years and one of the top 500 media in the world for four consecutive years.
Post time: Mar-14-2022